Harbin said, 'We looked at the space of what was currently available on browsers and Facebook, and all I saw were games like Farmville, basically just targeted to the female soccer mom. In April 2011, the company re-branded itself as Kixeye, which reinforced its hardcore user base, men in their 20s to 40s who are looking for a hardcore game experience, contrary to the user base of other social games. Early versions of the game had cartoon-like figures and less gore, but the company later changed the aesthetics to feature more intense images and, as David Scott said, 'make the game we wanted to make.” In 2009, Casual Collective began developing Backyard Monsters, a real time strategy game, for Facebook. After its release in December 2009, the game reached 675,000 monthly active users and produced more revenue in one day than their previous games made in one month. After developing Minions on Ice and TSG: Missions, Casual Collective hired Will Harbin, the co-founder of Affinity Labs, as CEO and moved its headquarters to San Francisco, where they developed Desktop Defender, a Tower Defense game for Facebook.

In mid-2009 when searching for new venues for their strategy games, Scott and Preece decided to take their Flash knowledge and move it to Facebook. The developers wanted to 'make games that we grew up playing and that we love playing.' Kixeye office reception=Beginnings=ĭevelopers David Scott and Paul Preece began Kixeye as Casual Collective, where they developed 13 Flash games. Kixeye expected to generate more than $100 million in revenue in 2012. Its real-time strategy game Backyard Monsters has had over 20 million installations. It creates games for competitive gamers and its titles Backyard Monsters, Battle Pirates, and War Commander prominently feature 'explosions and gore and mayhem'. Kixeye (stylized as KIXEYE, formerly known as Casual Collective) is a San Francisco, California based developer of online strategy and combat games with over 5 million monthly active users. Why oh why do we not have a Kixeye page!!!!įrom Wikipedia, a differentfree encyclopedia:īackyard Monsters, War Commander, Battle Pirates, Desktop Defender, Vega Conflict, Tome

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